The Debate Continues: Female Artists TOO Raunchy or Clever and Cunning Marketing?8 Comments

By SassyChic
Posted on 19 Dec 2010 at 1:56pm

QUESTION? Are we here in Britain starting to sound like ‘old hags’ and constantly moaning too much about the level of raunchiness on TV? OR is it a case of the general public being too desensitized to the over exposure of the typical female artists outlook and over-gyrating dance moves seen in most music videos today.

I wrote a similar post about Ciara and her famous dance antics some weeks back, asking whether she just over exposing herself in tasteless and tacky entertainment antics or she is being a smart and savvy business woman and using what she knows and what she has to pull in the dosh. After all who can doubt her ‘gravity defying’ dancing moves!

The latest uproar however concerns another well known female artist who is infamous for the same accustaions. It was reported that on the Final of this years X-Factor show, viewers made over 2,000 complaints to the channels regulator OfCom, and who was the star in Question? Of course you know who it is! Non other than the ‘bikini wearing’ musician Rihanna…who else??

The 22 year old Bajan Born Singer performed her current single ‘What’s My Name’ in what can only be described as two bits of designer material that she appears to have been sown into (I’m thinkin’ a couple of sizes to small as her butt checks out for the nation to see). The performance starts of so sophiscated and glam, then BAM! she half naked. I guess you could say it take guts and confidence to perform such a performance…I guess!

I pretty much feel I and many others have figured ok what this whole over-sexed female artist thing is all about. The music industry has it cunningly sussed and when they say sex sells…it’s no joke. This is how in my opinion it works. Now, I’m a heterosexual chick so wathcin’ Rihanna march up and down the X-Factor stage in next to nothing does….nothing for me and many other ladies such as myself. The guys however it’s a different story. The men like, the men drawl, the men watch the videos and listen to the music on tv and radio, the whole look has caught his undivided attention.

Now whether we choose to deny it or not if it gets a man’s attention, insecure or not…a woman wants to know about it! It’s an unconscious thing for women to invest in ourselves in what we feel may please a, or our men. So we buy into the brand that is Rihanna because it gets the men’s undivided attention.  Hey presto she’s selling records…trust me that’s the simplified verstion, coz no one is trying to tell me it’s men flocking to the music stores buying her albums and making her album number three on the Billboard 200, selling 207,000 copies in its first week. This will make it her fifth top-ten album of Rihanna’s career in the US. Well done her I guess as Rihanna and her ‘savvy team’ appear to believe in the idea of ‘by any meanz necessary’.

Many a male friend, brother, colleague etc has told me they are not epically fans of Rihanna’s music, nor have they bought or even bothered to download her album. Ask these same guys if they fancy her, you get the ‘don’t be stupid she’s HOT look’.

This is not to say she is the first or the last, as we well know other muscian’s such as Britney, Beyonce, Ciaria Keri Hilson and others are all doing the very same thing. Plus we know this didn’t all start just the other day either. Remember some of Madonna questionable outfits? What about Cher? Remember her video ‘Turn Back Time’? Bring the innocent sounded dayz of Mariah Carey singing ‘Vision of Love’. Ahhh remember those innocent dayz?

I hear you all sayin’ ‘well if you don’t like it switch over’ The problem with her performing on this particular show is it’s about the contest so unless you will switch over and switch back, you’re not given a choice in the matter! So for us ladies it’s a case of ‘BUYERS BEWARE!’ or you could always contact Ofcom and have a long moan! Watch the video and tell me what you think…not that bad? Or she could do with covering up more?.



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  • marian

    Sex indeed sells sassy. It is the same with the movie industry in Ghana now. Most scenes in a movie today, shows a little bit of nudity, which I think is making the movies sell n dat’s why they keep on producing them. So I agree with u totally when u say “sex sells”. It’s no joke atall.

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    maame Reply:

    I agree with you mari. All these new Ghanaian movies out there only potray nudity and sex in movies and yeahh sex really sells.

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    mamizzle Reply:

    sadly it does! 

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    Marian Reply:

    Thank you girls.

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    Adjoa Nbaaso) Reply:

    So true…

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  • marian

    I also think those artistes like Rihanna n co, do that for the guys but not to show their bodies to girls. It won’t entice me as a normal person though but every man, if not gay will fall for their bodies therefore, they will purchase their music more. Left to me alone, their music will not sell.

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    maame Reply:

    Ohh i agree with you too. That’s why they dont want to gain weight so they can always look sexy and lure the minds of guys.

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    Marian Reply:

    True true. I think all guys should put their hands on their heads
    and say “MERCY”. lol

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